GMA Live Streaming
GMA Network (GMA) is a major commercial television & radio network in the Philippines. GMA Network is owned by GMA Network, Inc. a publicly listed company.
Its first broadcast on television was on October 29, 1961, GMA Network (formerly known as DZBB TV Channel 7, RBS TV Channel 7, GMA Radio-Television Arts then GMA Rainbow Satellite Network) is commonly signified to as the “Kapuso Network” in reference to the outline of the company’s logo.
GMA Network has used a number of logos throughout its history especially when Gozon, Jimenez and Duavit acquired the station in the 1974. From late 1970s to the early 1990s, the network used the Circle 7 logo, which is also expended by several networks around the world. In the 1980s, to refine its presence in Philippine broadcast industry, GMA Network used the slogan Where You Belong, and lasted for two decades before invigorating to another catchphrase. In 1992, GMA Network redefines itself as the Rainbow Network, succeeding the ensigns of the rainbow. GMA Live Streaming. Throughout the 1990s, the network developed the logo before having it replaced by its current logo in 2002 and as the Kapuso Network. After a huge marketing campaign, and improved television ratings, the new insignia (the rainbow-colored stylized heart-shape logo known as Kapuso) is now one of the most recognizable in the Philippines. GMA Live Streaming
Kapuso ng Bawat Pilipino (One in Heart with Every Filipino) is the present characteristic catchphrase of GMA Network. The slogan was initially used in conjunction with the rebranding of GMA Network as the “Kapuso Network” in October 27, 2002. But the another slogan of the network Kapuso Mo, Anumang Kulay ng Buhay (One in Heart, in Every Colors of Life) is still used in other purposes and this is the official theme song title for the network. GMA Network’s news and public affairs department meanwhile uses the slogan Serbisyong Totoo (True Service). GMA Live Streaming. It is one of the longest running slogans used for news broadcast promotion. GMA Network found itself on the other end of a battle concerning the slogan, when ABS-CBN News Channel uses similar catchphrase, and immediately discontinued in order to avoid legal predicament from GMA Network. In 2006, its news department also used an accompanying slogan, Just News, for its promotional campaign together with its news media partners, INQ7.Net.